Category Archives: The Leader

Digital is now the first-choice marketing platform for many brands in sport. Before the start of the 2013 RBS 6 Nations tournament, O2, IBM and BMW, three key partners of the Rugby Football Union (RFU), which operates the England national … Continue reading →

YouTube has not always had a comfortable relationship with sport. Back in 2007, several twitchy sports rights-holders were reported to be preparing legal action against the video-sharing website, worried that the platform was allowing their copyrighted content to be exploited. … Continue reading →

The resilience of linear television, scheduled on good old fashioned channels, has been well documented. Despite soaring PVR penetration, over three quarters of all viewing is still ‘as broadcast’. Many shows, even recorded ones like The Apprentice or Sherlock, still … Continue reading →

Digital has changed sport forever. The biggest challenge facing sports brands is how to use digital to maximize the value from sponsorship programs over and above traditional measures of success, such as awareness and impressions. Building a true sporting ‘Brand … Continue reading →

After several false dawns, we are finally entering the era of the Connected TV. In this exclusive piece for the Leader, William Field from Prospero examines how the “TV industry” is changing and what this means for sports rights holders. … Continue reading →

As pre-season training gets underway and transfer speculation continues to rumble around the back-pages, Leaders in Digital Sport interviews the General Manager of Arsenal Broadband Ltd, which operates the club’s digital media properties – including the UK club TV channel, … Continue reading →

The interest graph is kicking off. Social networks of strangers, coming together around shared obsessions, are springing up faster than you can say hashtag. Recording artists like Lady Gaga, Alicia Keys and Kaiser Chiefs are shaking off their iTunes concussion … Continue reading →

Fred Done opened the doors of his first shop in 1967 and almost half a century on, he remains in control of the world’s largest independent bookmakers. Things have changed a little since 1967; not only has the world of … Continue reading →

As anyone who’s been to London’s Little Portugal during a Primeira Liga derby knows, portuguese fans are amongst the most fanatical around. So here at the Leader we were pretty pleased to get the chance to quiz SLBenfica’s Multimedia Director … Continue reading →