The digital revolution has dramatically changed the way in which fans access, interact with and consume sports content. Rights-holders, broadcasters and brands have been gifted incredible opportunities to engage with passionate fans across the globe in new, deeper and more meaningful ways, and to build new revenue streams through online content and communities. The line between sports brands and media companies is becoming increasingly blurred.
For innovators in this new world of connected mobile devices, social broadcasting, augmented reality and companion screen apps, the Leaders in Digital Sport conference was launched in 2011 for Chief Marketing Officers and Digital executives in sport to share best practice and debate strategy. It was so oversubscribed that significant numbers were unable to gain entry.
This prestigious, invite-only conference returned in 2012 with an expanded 2-day agenda, and a strict attendance of limited of 400, ensuring this is the most senior and influential digital sports conference in the world.
Following extensive consultation with our clients and the expert support of our Advisory Board, we identified three core themes that ran through this year’s conference agenda:
- Digital Fan Engagement
- Commercialising Digital and Social Assets
- Innovation and Technology
The themes were tackled by the leading figures in the industry in an insightful selection of Keynote Presentations and Senior-level panels. New for 2012 there was also the Innovation Show Case, which demonstrated best practice case studies in digital sport innovation across a range of sports.
Click here to find out more about the topics covered in Leaders in Digital Sport 2012.