Conference

Content

CONFERENCE

LEADERS SPORT SUMMIT 2014 (NEW YORK)
CONFERENCE AGENDA – 21ST MAY 2014

GOING GLOBAL: TAKING YOUR SPORT TO THE FOUR CORNERS OF THE EARTH
From worldwide TV coverage and international regular season games, sport is now a global game. But how do you operate in this new commercial landscape and what’s coming next? This exclusive panel explores these important questions.
Confirmed Speaker:
Mark Tatum, Deputy Commissioner, NBA
Target Speaker:
Nic Coward, General Secretary, The Premier League

IN THE CRYSTAL BALL: A TASTE OF WHAT’S COMING NEXT AS MEDIA, TECHNOLOGY, SPORTS AND FANS COLLIDE
From Connected TV and companion screens, to Google Glass and Bitcoin, the fan experience is ever-changing. But will these new devices and technologies have a significant impact on behaviour? This session will explore the space and examine the trends and innovations, the costs and benefits and address some of the biggest challenges facing broadcasters, rights-holders and brands in this shifting landscape.
Confirmed Speaker:
Mark Lazarus, Chairman, NBC Sports
Target Speakers:
Bob Bowman, Chief Executive Officer, MLB Advanced Media
Ralph Rivera, Director of Future Media, BBC
Rob Wells, Global President Digital Business, Universal Music

BUILDING AN INTERNATIONAL FAN BASE AND BRAND
Reaching the global market is key to growing your revenue, whether through merchandise, TV rights or regional sponsors. We ask teams with the giant international footprints, what are the keys to building a fan base and a brand overseas?
Confirmed Speakers:
Jörg Wacker, Board Member, Internationalisation and Strategy, FC Bayern Munich
Bruce Buck, Chairman, Chelsea FC
Target Speakers:
Laurent Colette, Chief Marketing Officer, FC Barcelona
Stefano Domencali, Team Principal, Ferrari F1

UNLEASHING THE PASSION: SPORTS MARKETING IN A CHANGING WORLD
All brands share a desire to be noticed, to be distinctive in crowded and competitive product categories, to touch and improve people’s lives, and reach them every day. Sport can help to deliver this, but getting it right is not simple. This exclusive Keynote will explore the questions you need to answer, from scale and footprint, to authenticity of a relationship and delivering RoI, and examine where top marketers need to look in the future.
Confirmed Speaker:
Steve Easterbrook, Global Chief Brand Officer, McDonalds
Target Speaker:
Marc Pritchard, Chief Marketing Officer, Proctor & Gamble

TAKING OWNERSHIP: NEW FACES AND NEW IDEAS
From technology pioneers to billionaire politicians, a new breed of owners are entering world sport and bringing innovative ideas that will shape the games we watch for years to come. So what are the ambitions of these industry leaders, how will they achieve them, and what does that mean for the global entertainment industry?
Target Speakers:
Erick Thohir, Internazionale Milan and DC United
Vivek Ranadivé, Owner, Sacramento Kings


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