Leaders in Digital Sport 2013 is the world’s premiere, invite-only conference for 350 digital executives at broadcasters, rights-holders and brands, delivering insight into sports fan engagement, content monetisation and the convergence of sport, technology and new media.
Through a series of Keynote Presentations, interviews and panel discussions featuring the biggest names in digital sport, attendees can expect insight and debate into numerous key areas.
To see the final conference agenda for the Leaders Sport Summit 2013, please click here
LEADERS IN DIGITAL SPORT 2013 CONFERENCE AGENDA
DAY 1: 9TH OCTOBER 2013
KEYNOTE: SPORTS AND DATA IN THE CONNECTED WORLD
Electronic Arts are the biggest name video games and key to how millions of fans across the world enjoy sports like football, basketball and golf. They are at the very fore-front of delivering sports entertainment across multiple devices and a key player in the connected world, linking up fans for live games across the planet. The FIFA franchise alone runs 6 million online games per day. In this keynote session one of their top executives will share their vision for the connected fan and insights into the data, trends and preferences that can be collected from their millions of daily players, and how you should be using this information too.
Session sponsored by: SIS
PETER MOORE, CHIEF OPERATING OFFICER, ELECTRONIC ARTS
TREASURE HUNT: WHAT ARE THE NEXT GREAT COMMERCIAL OPPORTUNITIES IN DIGITAL?
The online consumer enjoys a wealth of free content and an endless range of options. For some it’s a threat, for others it’s a golden opportunity. So how can you harness these new digital opportunities to really drive revenue for your business? How do you balance online engagement and revenue generation? From stadium Wi-Fi, in-game betting and social media, to fantasy sports and personalised content, we ask 3 men to share their strategies for success and plans for the future.
Session sponsored by: Vindicia
BRENDAN PARNELL, CHIEF OPERATING OFFICER MEDIA & INTERNATIONAL, TABCORP
KEN FUCHS, HEAD OF ENTERTAINMENT, SPORTS AND GAMES, YAHOO!
STEFAN MENNERICH, DIRECTOR – NEW MEDIA, MEDIA RIGHTS & IT, FC BAYERN MÜNCHEN
TRENDS: REMARKABLE STORIES ABOUT PEOPLE AND BRANDS THAT ARE PUSHING THE BOUNDARIES OF CREATIVITY AND INNOVATION
By examining new social movements, technologies and provocative ideas, you will learn how branding is reinventing itself to meet real human needs, delivering tools and services that truly improve our lives, and how social media is morphing into social business. Businesses are rising and crashing faster than ever, this will be your early warning signal of what to expect next.
Session sponsored by: SIS
ALEX JENKINS, EDITOR, CONTAGIOUS FEED
HARNESSING DIGITAL AND THE FANS THEMSELVES TO ACTIVATE A SPONSORSHIP
As sponsors move from reach and exposure to brand experience and engagement, the digital opportunities within a partnership provide unique scope to drive commercial revenue and deliver value for sponsors. But how should the digital experience be packaged? What are the challenges of truly integrated online and offline campaigns? And what opportunities are opening up with 2nd screen, in-stadium services? We ask FC Barcelona’s digital guru in this must attend session for anyone looking to innovate in this space.
Session Sponsored by: hybris
DIDAC LEE, DIRECTOR OF TECHNOLOGY AND BOARD MEMBER, FC BARCELONA
DAY 2: 10TH OCTOBER 2013
THE CUSTOMER IS CHANGING: THE FUTURE OF MEDIA AND MARKETING
In this unique Keynote speech, the man at the head of the world’s largest advertising group shares his vision of how the media landscape, consumer behaviour and the entire world around us is changing, and what this means for marketers. This ‘state-of-the-nation’ address is not to be missed.
Session sponsored by: Nolan Partners
SIR MARTIN SORRELL, CHIEF EXECUTIVE OFFICER, WPP GROUP
GETTING ENGAGED: BUILDING AN AUDIENCE AND CREATING DEEPER RELATIONSHIPS WITH FANS
Fans are looking for ever deeper and extensive ways to interact with their favourite teams, athletes and events, continuously through the day. So how do you build an audience? And how do you keep it in the era of the ‘real-time’ web? What makes some content more shareable than others? The playing field shifts every month. This session takes a look at the latest innovations in digital sports fan engagement, measuring and valuing engagement, and the return on these investments.
Session sponsored by: Yahoo Sports!
GREG LALAS, EDITOR-IN-CHIEF, MAJOR LEAGUE SOCCER
TOM BENDER, GENERAL MANAGER, BUNDESLIGA DIGITAL SPORTS
GET READY TO RUMBLE: HOW THE WWE ARE REVOLUTIONISING SPORTS ENTERTAINMENT
Over 200m social media followers, 2bn YouTube views and 1.5m weekly users of their 2nd screen service. The figures speak for themselves – the WWE are without doubt the masters of digital and social media. They enrich their storylines through the week adding extra layers to the product, they’ve successfully balanced engagement with commercial activity and they’ve shown how to drive a sports and entertainment business through digital. Come hear how they do it.
Session sponsored by: BT Sport
PERKINS MILLER, EVP DIGITAL MEDIA, WWE
NEW TOYS: HOW SPORTS ARE ENRICHING THE IN-STADIUM EXPERIENCE
The stadium experience is right at the heart of the rights holder’s product, and through Wi-Fi connectivity this can be transformed and enriched through augmented reality apps, social involvement, live stats and exclusive 2nd screen content. Fans are happier, spend more and engage on a deeper level with brands and sponsors. So how is fan behaviour changing, where are the returns and what’s coming next?
Session sponsored by: Omnigon
GLENN BROWN, DIRECTOR – PROMOTED CONTENT AND SPONSORSHIPS, TWITTER
MARC JENKINS, VP OF DIGITAL MEDIA, NASCAR