CONFERENCE
Leaders in Digital Sport 2013 is the world’s premiere, invite-only conference for 400 digital executives at broadcasters, rights-holders and brands, delivering insight into sports fan engagement, content monetisation and the convergence of sport, technology and new media.
Through a series of Keynote Presentations, interviews and panel discussions featuring the biggest names in digital sport, attendees can expect insight and debate into numerous key areas.
To find out more about Leaders in Digital Sport 2012 please click here
Leaders in Digital Sport 2013 Conference Programme
(subject to change…)
DAY 1 – 9 OCTOBER 2013
10:00-10:45
Keynote: Sports and Data in the Connected World
Electronic Arts are the biggest name video games and key to how millions of fans across the world enjoy sports like football, basketball and golf. They are at the very fore-front of delivering sports entertainment across multiple devices and a key player in the connected world, linking up fans for live games across the planet. The FIFA franchise alone runs 6million online games per day. In this keynote session one of their top executives will share their vision for the connected fan and insights into the data, trends and preferences that can be collected from their millions of daily players, and how you should be using this information too.
Confirmed Speaker:
Peter Moore, Chief Operating Officer, Electronic Arts
10.45-11:30
Leaders Session: The Explosion of the Ultimate Fighting Championship
Mixed Martial Arts has become mainstream entertainment and is the fastest growing sport in the world. The UFC brand is at the fore-front of this growth and here we talk to the men behind its phenomenal success, the role of digital and social in the growth strategy, and what’s coming next.
Target Speakers:
Dana White, President, Ultimate Fighting Championship
Lorenzo Fertitta, Owner, Ultimate Fighting Championship
Garry Cook, Managing Director EMEA, Ultimate Fighting Championship
12:30-14:30
Networking Lunch
14:30-15:30
Harnessing Digital and the Fans themselves to Activate Sponsorship
As sponsors move from reach and exposure to brand experience and engagement, the digital opportunities within a partnership provide unique scope to drive commercial revenue and deliver value for sponsors. But how should the digital experience be packaged and partners integrated into social strategy, and what is best practice in this constantly changing space? This exclusive panel brings together pioneers at the very forefront of creating, managing and improving digital assets for the mutual benefit of rights holders and brands and is a must attend for anyone looking to innovate in this space.
Target Speakers:
Mike Maleski, VP Digital Sales, Marketing and Operations, Cleveland Cavaliers
15:30-16:00
Will the Revolution be Televised: How will the Next Generation of Fans Consume Sport Content
From Connected and social TV to companion screens, live streaming and live statistics, the options for sports fans are ever-expanding. But will these new devices, new technologies and new software have a significant impact on behaviour? This panel will explore the space and examine the trends and innovations, the costs and benefits and address some of the biggest challenges facing broadcasters, rights-holders and brands in this shifting landscape.
Target Speakers:
Ralph Rivera, Director of Future Media, BBC
John Skipper, President, ESPN
DAY 2 – 10 OCTOBER 2013
09.30-10.30
The Data Driven Organisation
Leaders takes a look inside some of the world’s largest companies and how they collect, manage and mine huge volumes of customer data to build relationships with their customers, generate additional revenue and drive every strategic decision they make.
Target Speakers:
Director of Customer Data, Tesco
Chris Handley, Group Head of Mobile Analytics, Vodafone
Bob Bowman, President, MLB Advanced Media
10:30-11:15
Networking Break
11:15-12:15
Engaging Fans Online
Fans are looking for every deeper and extensive ways to interact with their favourite teams, athletes and events. From live data and 2nd screen apps, to location services, social channels and fan generated content, the playing field shifts every month. This session takes a look at the latest innovations in digital sports fan engagement, measuring and valuing engagement, and the return on these investments.
Confirmed Speakers:
Didac Lee, Director of Technology and Board Member, FC Barcelona
Marc Jenkins, VP of Digital Media, NASCAR
Greg Lalas, Editor-in-Chief, MLS Digital
12:15-14:00
Networking Lunch
14.00-14.45
Google Exclusive: Mobile Technology and why we need to change the way we communicate with our customers and fans
The future is mobile. On average people check their smartphones 150 times a day. Yet few brands in sport are fully optimised to use the medium and history has shown businesses quick to embrace new technology enjoy a major competitive advantage. The head of Google in the UK and Ireland discusses how brands are finding new ways to interact with customers using mobile and exclusively reveals how the landscape will change again in the next 12 months.
Confirmed Speaker:
Dan Cobley, Managing Director, UK and Ireland, Google
16.30-17.15
The All New Brooklyn Nets
In 2012 after 35 years in New Jersey, the Nets NBA franchise moved to Brooklyn and into one of the world’s most advanced sports arenas, the Barclays Center. They are breaking new ground in all areas of the business and here their charismatic Chief Executive shares their story and how they are using their connected, Wi-Fi enabled arena to enhance the experience of their fans, and provide partners with new ways to activate their sponsorships.
Confirmed Speaker:
Brett Yormark, Chief Executive Officer, Brooklyn Nets and Barclays Center
