Leaders in Digital Sport offers a series of unique, interactive workshops that are led by the top figures and innovators in the industry, draw on the expertise of the audience, and offer deeper insight into a number of key digital topics. Taking place in the Millennium Boxes at Stamford Bridge, they are “invite-only” with no media, agencies or suppliers allowed, and offer an intimate environment away from the main conference platforms for smaller groups of senior executives.
Leaders in Digital Sport 2012 Workshops included:
How the Miami Marlins Deliver a Total Fan Experience
The US sports market is a hotbed for innovation and nowhere more so than in Major League Baseball, the nation’s favourite sport. This exclusive master-class provided case-study examples of in-game entertainment to enhance fan experience, and how this is extended over social media, by one of the MLB’s leading franchises, the Miami Marlins, at their new showcase venue – Marlins Park. Attendees had the opportunity to learn best-practice, and develop new ideas to extend the action from the pitch to throughout the venue, as well as find new ways to engage fans and build their brands.
Session was led by Avid and Eric Richard Ramirez, Manager, Game Presentation & Events, Miami Marlins.
Eric has worked at the Miami Marlins MLB franchise for over 8 years, and has overseen the transition from a modest production and display facility to one with state of the art capabilities. He is responsible for all multimedia content including video programmes, commercials, promos, game-day presentations and website content.
Redefining how Sport Leaders and Fans Connect
This workshop gave participants a view on how we get under the skin of fans by mapping the fan experience. It demonstrated how we use this methodology to identify opportunities in different sports.
As product and service companies increasingly leverage the value of fanatical advocates we feel it’s time for sports organisations to better leverage the value of ‘fan centric’ thinking. This workshop was designed to act as a catalyst to illuminate the fan experience, to help identify the pain points and key opportunities across channels.
Session was led by Greg Boullin, Digital Strategist, Sapient Nitro.