Barcelona CMO & Orange Global Head of Sponsorship join forces in Digital Activation

Laurent Colette, Chief Marketing Officer of FC Barcelona, and John Constantinou, Global Head of Partnerships at Orange Group, are confirmed for a unique debate about sponsorship activation in the digital and social channels open to an invite only audience attending Leaders in Sponsorship and Leaders in Digital Sport on 10th and 11th October at Chelsea FC.

The discussion is of great importance to the digital and sponsorship industries as new media inventory and innovative social activation strategies are enabling sponsors to engage consumers in new ways.

Leaders in Sponsorship and Digital Sport has already confirmed world class speakers including Jean-Claude Biver, the Chairman on Hublot; Eelco van der Noll, Global Director of Sports and Entertainment, AB InBev, Richard Cordella, General Manager, NBC Sports and Olympics Digital Raymond van Niekerk, Chief Marketing Officer, Investec Laurent Colette, Chief Marketing Officer, FC Barcelona Chris Katsuleres, Director Olympic and Sport Marketing, John Constantinou, Head of Global Sponsorships, Orange Group, Christian Hernandez, Director – Platform Partnerships, Facebook, Claude Ruibal, Global Head of Sports Content Partnerships, YouTube, Kevin Roberts, Global CEO, Saatchi and Saatchi Mark Waller, Chief Marketing Officer, NFL John McCauley, Senior Director Digital, Maple Leaf Sports and Entertainment, Barney Francis, Managing Director, Sky Sports Carsten Schmidt, Chief Officer Sports, Sky Deutschland, Russell Stopford, Head of Digital, Manchester City FC, Jeremy Zimmer, Senior Director, New Media, Pittsburgh Penguins, Sandra Pecis, Vice President of Media, Terra, Olivier Robert-Murphy, Global Head of New Business, Universal Music Group, Phil Fearnley, Board Member of BBC Future Media and General Manager for News and Knowledge, Fiona Taag, Global Sponsorship Manager, DHL, Gordon Lott, Head of Olympic Marketing and Group Sponsorship, Lloyds TSB and many more.

As the CMO of FC Barcelona, French born Colette is in charge of one of the most powerful brands in the world of sport and the most popular sports property in the world on most social media platforms. He has over 15 years of experience in sport marketing and has previously worked as a marketing director at Nike, overseeing Spain and Portugal. In 2010 he was asked by FC Barcelona President Sandro Rosell to take over the reins as the leading man on the commercial and marketing side of what is referred to as the best club side in football history.

Constantinou has been with Orange since January 2005 and is responsible for global strategy and the selection/activation of global properties, which also includes the Tour De France and African Cup of Nations. Prior to joining Orange, he built up considerable experience in both the sponsorship and digital industries, having previously held high ranking positions at Sony Playstation and EA. Most recently he led Orange’s digital activation around EURO2012.

Constantinou said “Leaders in Sponsorship will provide a great opportunity to share our experience of activating our sponsorship of UEFA EURO 2012 to reach football fans across Europe through exciting digital platforms. It’s also a valuable platform to network with like-minded professionals and of course to be informed about, and hopefully surprised by, the latest trends in sports marketing.”

To register your interest in one of the few remaining passes or to learn more about Leaders in Sponsorship or Leaders in Digital Sport please contact one of the team on +44 (0) 207 042 8666 or email

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