President and digital pioneer, Bowman, delivers keynote address at Leaders in Digital Sport as Yahoo! The BBC, BSkyB, ATP, Puma, Samsung and Castrol complete the sell out

In an exclusive and rare speaking engagement outside the USA, Bob Bowman, President & CEO of MLB Advanced Media, will deliver a keynote address to 250 digital experts at Leaders in Digital Sport on 6th October 2011 at Chelsea FC. The announcement coincides with a complete sell out of the conference, ensuring an exclusive opportunity to learn from a true digital pioneer for those fortunate enough to secure their place.
Bowman is a true leader in the world of digital media. Appointed in 2000, he turned an initial $80m investment from 30 league clubs, into a $500m turnover business in 10 years with the original investment paid back. As such the interactive media and Internet company of Major League Baseball has become a benchmark by which all other sports industries gauge their digital media offerings. Bank of America, Goldman Sachs, First Boston and J.P. Morgan valued MLBAM at between $2-2.5 billion in 2005 and last year MLBAM launched their streaming app for the iphone and ipad to critical acclaim.

Bowman’s keynote address will examine in detail the business model, technology, strategy, revenue, consumer trends and lessons learned from running one of the most respected digital sports businesses in the world. It will be a master-class for anyone operating in the digital sports space and a must attend experience.

Bowman joins an ever growing list of leaders in digital sport confirmed as speakers including Ralph Rivera, Director of Future Media, BBC; Jessica Verrilli, Director, Twitter; Phil Sharpe, Senior VP New Media & Strategy, Turner Broadcasting; Tom Gleeson, VP of International Digital Media, ESPN; Stephen Norris, Director of Strategy, BT; Richard Ayres, Director of Digital Media, Manchester City FC; Simon Denyer, Joint CEO, Perform Group; Roy Meredith, VP Strategy, Square Enix and Andrew Wilson, Senior VP of Worldwide Development, EA Sports.

The full conference programme is available from or by e-mailing
Leaders in Digital Sport takes place within the Leaders Sports Summit, a coming together of 5 leading conferences including Football, Sponsorship, Performance and the business of Horse Racing, over 5th and 6th October at Chelsea FC. For more information visit, contact or call +44 (0) 207 042 8666.

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