New speakers from BSkyB, Florida Marlins, The Breeders Cup, Herbalife, Racecourse Media Group, BT, EA Sports and Manchester City join a complete sell out of sponsorship and digital leaders

As the final speakers are confirmed for the Leaders in Sponsorship and Leaders in Digital Sport conferences being held over 5th and 6th October 2011 at Chelsea FC, the organisers have announced a complete sell out with those missing out being transferred to a growing waiting list of enquiries that continue to flood in.

The biggest ever gathering of Director-level digital and sponsorship experts in sport now has a stellar line up of speakers from across the world including:

For Leaders in Digital Sport on 6th October latest speakers David Gibbs, Director of Mobile Applications and Services, British Sky Broadcasting and Richard Fitzgerald, CEO, Racecourse Media Group are joining Ralph Rivera, Director of Future Media, BBC; Phil Sharpe, Senior VP New Media & Strategy, Turner Broadcasting; Tom Gleeson, VP of International Digital Media, ESPN; Jessica Verrilli, Business Development Director, Twitter; Stephen Norris, Director of Strategy, BT; Richard Ayres, Director of Digital Media, Manchester City FC; Simon Denyer, Joint CEO, Perform Group; Roy Meredith, VP Strategy, Square Enix and Andrew Wilson, Senior VP of Worldwide Development, EA Sports.

For Leaders in Sponsorship on 5th October new speakers Sean Flynn, SVP Marketing, Florida Marlins; Carter Carnegie, Senior Vice President, The Breeders Cup and Brian McKinley, Director of Corporate Sponsorship and Alliances, Herbalife join those already confirmed such as Andy Rawle, Marketing Head, Nivea; Daniele Penna, Head of Group Sport Sponsoring, UniCredit; Chris Katsuleres, Director, Olympic Marketing, GE; Chris Parsons, VP of International, NFL; Billy Wright, Global Sponsorship Director, Nokia; Paddy Power, Communications Director, Paddy Power; Mario Rauter, Head of Euro 2012 Project, Global Brand Team, Orange and Keld Strudahl, Marketing Director; Carlsberg.

Richard Fitzgerald will join; ‘Commercialising Digital Content: Are you making money or wasting time?’ a session exploring how rights holders can generate significant commercial returns in the digital and online industry.

David Gibbs will be taking part in the panel session; ‘Social Media or social myth: Is it really going to change the face of sport?’ a discussion on how sport can embrace new media, ensure they don’t lose control and set themselves up for big investment.

Sean Flynn and Carter Carnegie join the panel session ‘The American Dream: latest trends in sponsorship from the US sports market’ exploring how rights holders and brands are working together to drive innovation and shared value in the multi-billion dollar US sports industry.

Brian McKinley will sit on the panel, ‘Stand out from the crowd: Where the global brands are spending their money and why?’ alongside other panellists, Daniele Penna, Head of Group Sport Sponsoring, UniCredit; Chris Katsuleres, Director, Olympic Marketing, GE and will discuss the best strategies for big brands to produce successful and sustainable sponsorship/activation programmes.

Leaders in Digital Sport and Leaders in Sponsorship take place within the Leaders Sports Summit, a coming together of 5 leading conferences including Football, Performance and the business of Horse Racing, over 5th and 6th October at Chelsea FC. For more information visit, contact or call +44 (0) 207 042 8666.

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