Toronto FC, Maple Leafs and Raptors merge digital strategy

John McCauley, the Senior Director of Digital for the NHL’s Toronto Maple Leafs, NBA’s Toronto Raptors and MLS’s Toronto FC, and a leading digital pioneer in sport, will be speaking to an invite-only audience of 350 top digital executives at Leaders in Digital Sport, Chelsea FC, on the 10th and 11th October.

Having been selected for digital best practice in the North American sports market by an advisory board consisting of BskyB, ESPN, Manchester City, RFU, ECB, BBC and Chelsea, he will present the integrated commercial digital strategy designed to monetise content and sponsors across all Maple Leaf Sports and Entertainment’s properties. He joins a stellar cast of world renowned speakers already announced including BBC Future Media Group Board member Phil Fearnley, NBC Sports’ Digital Olympics General Manager Richard Cordella, and Carsten Schmidt, Chief Officer Sports on the board at Sky Deutschland, as well as those yet to be announced from YouTube, New York Jets, Nokia, Terra and MLS.

John said, “I am delighted to be invited to the Leaders in Digital Sport conference and to discuss some of the interesting work we’ve been doing at MLSE around digital content, experience and monetisation. The chance to share ideas with other top sports properties from across the world is really unique and I’m hoping to challenge, and be challenged by, the discussions.”

Maple Leaf Sports and Entertainment is one the world’s leading professional sports companies, which owns the NHL’s most valuable team, as well NBA and MLS franchises, the Air Canada Centre in Toronto, and television channels including GolTV and NBA TV Canada. Having worked across 4 different leagues – NHL, NBA, MLS and MLB – McCauley currently oversees all digital content and business development for MLSE’s brands and is a true innovator in the world of digital sport.

The Leaders in Digital conference has a reputation for bringing together the world’s top digital executives in sport. It is held as part of the invite-only, prestigious Leaders Sport Summit which attracts a sell-out audience of 1,500 CEOs and Directors from across 45 sports and 55 countries.

To register your interest for the event or to learn more about Leaders in Digital Sport please contact one of the team on +44 (0) 207 042 8666 or email

Comments are closed.