YouTube join Olympic Broadcasters BBC, NBC and Terra at Leaders in Digital Sport

YouTube’s Global Head of Sports Content partnerships, Claude Ruibal, will be joining Rick Cordella from NBC Sports, Phil Fearnley from BBC and Sandra Pecis from Terra in an exclusive review of the ‘Digital Olympics’ at the annual gathering of digital pioneers in sport on 10th and 11th October 2012 at Chelsea FC, London.

The Olympic broadcasters are set to announce their learnings from the Games, including viewing trends across devices and services, in a flagship session moderated by industry expert, Ciaran Quinn from Deltatre. Covering key territories in North America, Latin American, Europe, Asia and Africa, it will be a unique and cutting-edge insight into how the London Games have changed sports consumption forever.

Following last month’s partnership announcement, YouTube have been live-streaming London 2012 events in HD on the International Olympic Committee’s YouTube channel across 64 territories in Asia and Africa. The online giant has already made a name for itself as a sports broadcaster to worldwide markets with events like Indian Premier League Cricket and the Copa America and is now playing a major role in Olympics broadcasting, through its partnership with the IOC and NBC in the US.

Claude leads the global sports partnerships strategy at YouTube and is a key figure in digital sports broadcasting. Prior to joining YouTube he held executive positions at Coca-Cola and Saatchi & Saatchi, and in 2003 founded Universal Sports, a multi-platform, interactive sports broadcaster.

Leaders in Digital Sport is the world’s premiere, invite-only conference for 300 digital executives in sport. It takes place within the world renowned Leaders Sport Summit which hosts 5 leading edge conferences for senior level directors from over 45 sports and 55 countries.

To register your interest for the event or to learn more about Leaders in Digital Sport please contact one of the team on +44 (0) 207 042 8666 or email

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